Archive for May 16th, 2007

Citi - Let’s Get It Done

Wednesday, May 16th, 2007

Citigroup recently rebranded themselves to focus on the theme of helping make dreams realities. Their advertisement is emotionally charged and reflects some of the major financial milestones in life:

Buy that house
Merge that company
Start that business
Send her to college
Build a fortune
Take your business global
Plan for the future

A company such as Citi certainly has the products, [...]