Loading pages should not take this long
I’ve noticed that browsing the web has progressively taken longer over the past few months. If it isn’t some movie trailer on an expandable ad, it is a floating rich media advertisement or a push down banner. Most pages render fine, but get locked up trying to load content from atdmt.com (Microsoft’s Atlas ad server), or doubleclick.com (Google’s DoubleClick ad server), or cdn.this and cdn.that (content delivery networks). Add to the issue, multiple tabs each running rich content and you will feel like you need to upgrade your computer.
I had tried to use Adblock Plus several months ago and removed it. Reason being, I like to stay in tune with the latest advertising campaigns and methods. But, because my browser seems to be hanging on many of the sites I visit, I’ve re-enabled Adblock. I must say that now my browsing is a tad-bit faster. I’ll take what I can get.
Just a clarification and a recommendation, Adblock Plus blocks all ads from displaying in your browser — display (banner, skyscraper) and text ads. Even when you use Google, you will not see any ads on the right side of the search results. Like I said, I prefer seeing ads, so I will most likely use it on occasion. Its use is drawing a lot of protest from publishers, but I agree with Robert Andrews at PaidContent.org — show ads that don’t degrade the user experience and that I want to see. In my case, this includes less rich media that requires my browser to load.
October 22nd, 2007 at 1:06 pm
[...] you for that! I wrote about how “Loading pages should not take this long” last week, and as I said, it wasn’t because I didn’t like advertising and the [...]
October 31st, 2007 at 7:35 pm
[...] to show to us as we browse the Internet. I don’t exactly feel that this hurts. In a previous post, I’ve written about how ad serving, in general, slows my Internet experience, but I’m [...]